Banks must compete on customer experience to stay relevant: EY report

By KLF AI Desk•22 May 2026, 12:54 pm•

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Banks must prioritize customer experience to stay relevant, evolving branches into 'phygital' advisory hubs, according to an EY India report. The future of banking hinges on a blend of human interaction and AI, focusing on anticipating needs and providing timely support.

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Banks must compete on customer experience to stay relevant: EY report

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